SoTrue · Investor & Advisor Overview

A New Category. Built On Emotion.

SoTrue · Investor & Advisor Overview

A new category. Built on emotion.

SoTrue
Investor & Advisor Overview

A New Category. Built On Emotion.

SoTrue · Investor & Advisor Overview

A new category. Built on emotion.

For the first time, ad targeting can follow how audiences actually feel. SoTrue sits at the intersection of that technological breakthrough and a generation that engages with content emotionally, not passively. We're building the infrastructure to monetise both.
THE OPPORTUNITY

Every Major Shift In Media Created A New Giant.

Television created broadcast empires. The internet created Google and YouTube. Social media created Meta. Streaming created Netflix. The next category is emerging at the intersection of social, streaming, and emotion-driven advertising. SoTrue is building it.

By turning real-time emotional response into an advertising signal, SoTrue is creating a category no platform owns today.
3

Industries converging in one platform

90%

Films And Shows Stay Under Monetised

0

Live emotion-driven ad platforms

1st

Mover in Social x OTT convergence



HOW WE WIN

Engineered To Retain. Built To Monetise.

Phase 01 - Live Today

Swipe-based content, emotional reactions, XP, gamification, streaks, quests, and real-world rewards. High-frequency news drives daily habit. Films and shows drive depth. Retention from day one - before the social graph even forms.



Phase 02 - Intelligence & Scale

AI-assisted auto-slicing, vernacular content expansion, and the full social layer - Watch Together, Live Friend Presence, Social Leaderboards. As the user graph densifies, network effects compound and the platform becomes significantly harder to leave.

Phase 03 - Monetization Engine

The world's first emotion-driven ad system launches - targeting by what a user watches, what's in the content, and how they feel at that moment. Alongside it: a self-serve brand dashboard, product placement, brand-sponsored watch events,and subscription tiers. Revenue scales with engagement - and engagement is already engineered in.

The category is being built right now.
SoTrue is raising its funding round. The product is live, behavior is being validated, and the infrastructure for what comes next is already in motion. If you see the same opportunity we do - the window is open. Let's talk.
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